Table of Contents:
The Who, What, Where so you can find out WHY
Everyone who has a website knows the importance of installing Analytics tracking code and monitoring page views, but those metrics alone don’t tell the full story. Use analytics to improve your on-page optimization.
For a truly comprehensive understanding of how visitors are engaging with your website, other types of analytics are essential for better page optimization.
On Page Analytics
On-page analytics allow website owners to track how visitors are interacting with their site, such as what pages they are visiting, how long they are staying, and which elements of the site they are clicking on. This is invaluable information that can help website owners identify areas of their site that may need improvement. By optimizing the design and layout of a website, website owners can create an environment that encourages visitors to stay longer, click more, and explore more.
With on-page analytics, website owners can also see how visitors are interacting with the content of the site. This includes tracking the most popular pages, the most visited sections, and the content that visitors are spending the most time on. This information can help website owners hone their content strategy, ensuring that the content they are creating is engaging and useful to their audience. Furthermore, website owners can track how visitors are engaging with their call-to-action, such as how many visitors are clicking on a link or filling out a form.
Heatmap tracking is a powerful tool that can help website owners optimize their pages to get better conversions. Heatmap tracking provides a graphical representation of how visitors are interacting with the page, such as where their mouse is moving, where they are clicking, and which elements of the page they are paying the most attention to. By using heatmap tracking, website owners can identify which elements of the page are working and which ones need to be improved. This can help website owners implement on-page optimization for more engaging and effective pages that are more likely to convert.
What would you do if you knew…?
If only you had know what they wanted, you could have provided it to them. Web technology can gather more information than ever before, for better or for worse. Using anonymized data in an ethical way can help your business, your clients, and your industry as a whole.
The good news is that there are many ways to start small with technology like this (both have free plans, links are my referral link):
I like both for different reasons and they work great while I am writing my custom integration for 2023.