Helping precast concrete companies sell more to their current pipeline
Generate more sales while you get back to work.
Our data-driven solutions get more out of your existing pipeline while attracting more of your desired audience.
Partners
Very reliable and a great communicator.
Ted P
excellent customer service … keeping us up to date on new ideas.
Carl M
Precast Concrete Digital Marketing and Strategy
This is for Precast Concrete Product Suppliers, Building Contractors, Logistics, and Support companies who want to get a handle on their marketing and positioning so that they can focus on QA, customer relations, supporting their teams, expanding, and all the other parts of the business that make the company what it is.
Our knowledge of the industry combined with our unique perspective allows us to create a tailored strategy for each of our clients. We are able to apply our expertise in the digital space to gather data so that we can build a process that works and gives time back to the team.
Our process:
Pipeline Audit
We take a look at what leads are coming through and how
Analytics Overhaul
Existing analytics is improved and new triggers are put in place
Visual Language
Help customers see their solutions involve the products or services offered
Building Connections
On and off the site, seeing how actions, offerings, and clients relate to each other in order to craft better offers
This is a continuous process where each step builds on the next. The goal is always to get things moving quickly and then improve as data is gathered. The team is always accessible throughout the process and regular progress update meetings are included.
…used [A:D] for several projects over the last few years. Definitely recommend.
Jody D, COO
Why Work With Us?
Reclaim Time
Focused
When everyone focuses on their specialty, we build great things
It’s no different in Marketing Strategy
We rely on our expertise to convey the expertise of our clients
Be Understood
Targeted
We seek to understand the right target, the correct mark
KPI (Key Performance Indicators) is just jargon without understanding what is key, what good performance looks like, and how that is indicated
We judge ourselves on delivering the right stuff, not just a lot of stuff
Actually Work
Active
We call it an Active Partnership because the talking is free
Short Build Process, Long Observation Period.
The relationship may be designed to be long term, but our goal is to see results quickly so we can adjust while we learn and multiply what works
Figure it Out
Solved
Where are the customers?
It’s a fantastic feeling getting the answer to that question
As hard as it is not to know where the audience is, it’s such a huge relief to see them start to show up
There’s a million digital agencies out there. Some of them are very good. Many of them have more resources than us.
All of that would be very intimidating to us if we were looking for a high volume of clients and had to pay their rent. But we aren’t, and we don’t. Our focus is on a segment of a rapidly growing industry for a reason:
We like it. We like the kind of people it attracts from the most junior apprentice installer or operator to the CEO or Founder. Corporate Speak? There is nary a “Move the Needle” or a “Go To Market” as a noun. Meetings for the sake of meetings? No way. Appreciation for hard work and real results? You’d better believe it.
So we’re here to help a few clients working in one of the oldest building trades find their best avenue to growth in a modern era.
How much does it cost?
As always, our response is “The goal is for it to cost nothing.”
How much does a retirement plan cost? It’s similar in a lot of ways, but many push back on this line of reasoning. So how about this: How much does the equipment cost?
The initial investment in equipment can often be what holds someone back from starting their own company. Very few can get even the minimal fleet without leveraging something. Sometimes it’s years before the operation is profitable. There are firms who are nearly a century old who still finance their equipment because not doing so would hinder their growth. And don’t underestimate the cost of getting cheap equipment either.
In this, the 21st Century, use of technology and presence online can hold similar weight in a company’s fleet. As technology gets better, it is becoming easier to fall behind and get lost in the fray.
The good news is that it’s also much easier to figure out what the markets want, where the buyers are looking, and how to make C-Suites and Finance Departments happy. Concrete Marketing needs a Concrete Marketing Strategy.
How big of a team do you have?
We never have more than two people working on the front line of a project. Over the years, we realized it’s better to empower one or two who are very knowledgeable about what we can offer to head these projects.
We also are bigger fans of doing the work than having meetings. Many of our clients in construction feel the same, so it’s worked out well.
How do you know it’s working?
Everything we track is part of a bigger story. Rather than focusing on one metric, we build a model for a desired outcome and test it. The analytics show us where we’re hitting and missing.
But that’s just so we can adjust our model. The real metric is the result that comes out the other side. When our clients start seeing the thing they’re looking for served to them, that’s the real win.
Along the way, we share the progress to the end goal and show what we are seeing, the audience we’re attracting, etc. Concrete marketing is still a ripe market, so it pays to play it hard.
