Precast Concrete Marketing Support

Breathing life into Precast Marketing like Precast breathes life into modern structures

Common Precast Concrete Marketing Problems Solved

Unlock the potential of your business with strategic messaging. Build trust, forge connections, and cultivate lasting relationships for sustainable growth.

  • Does the company rely on the strength of the product or service provided to win business?
  • Does most of the work come from referrals?
  • How much business comes from existing customers?

The Unique Concrete Marketing Process For Precast

Find Out

We ask…

What do we know, what do we need to know, and where do we need to look?

Are we going to be a good fit?

What don’t we know?

This is the most crucial step where we learn the most and really dive into processes in place. We use different methods including technological and conversational means to dissect the situation.

Make a Plan

Built to suit

We assume every firm is different, and our clients agree. If a prospect is looking for a one-size-fits-all solution, we won’t get to this step.

Create a model based on found strengths and agree on methods of deployment.

Develop the roadmap to perceived goals.

Act

Get to work

The name of the game is:

Short Build Process, Long Observation Period.

The actual solutions are put into place in a matter of days, not months.

Observe

Keep going

Where most start packing up, we hunker down.

This is where the real work happens and the growth starts. Everything implemented is tested, all the activity is monitored, and success is measured.

Before, the client’s people and the development agency’s people would agree. Now, the audience has to agree. Those who would be doing the buying have to see it and either act or not.

*Concrete, the industry as a whole, is on its way to a trillion dollars

(that’s trillion with a “trill”)

Hand with graph, business strategy concept by skrill1108 from Noun Project (CC BY-NC-ND 2.0)

How Does This Work?

How much does it cost?

As always, our response is “The goal is for it to cost nothing.”

How much does a retirement plan cost? It’s similar in a lot of ways, but many push back on this line of reasoning. So how about this: How much does the equipment cost?

The initial investment in equipment can often be what holds someone back from starting their own company. Very few can get even the minimal fleet without leveraging something. Sometimes it’s years before the operation is profitable. There are firms who are nearly a century old who still finance their equipment because not doing so would hinder their growth. And don’t underestimate the cost of getting cheap equipment either.

In this, the 21st Century, use of technology and presence online can hold similar weight in a company’s fleet. As technology gets better, it is becoming easier to fall behind and get lost in the fray.

The good news is that it’s also much easier to figure out what the markets want, where the buyers are looking, and how to make C-Suites and Finance Departments happy. Concrete Marketing needs a Concrete Marketing Strategy.

How big of a team do you have?

We never have more than two people working on the front line of a project. Over the years, we realized it’s better to empower one or two who are very knowledgeable about what we can offer to head these projects.

We also are bigger fans of doing the work than having meetings. Many of our clients in construction feel the same, so it’s worked out well.

How do you know it’s working?

Everything we track is part of a bigger story. Rather than focusing on one metric, we build a model for a desired outcome and test it. The analytics show us where we’re hitting and missing.

But that’s just so we can adjust our model. The real metric is the result that comes out the other side. When our clients start seeing the thing they’re looking for served to them, that’s the real win.

Along the way, we share the progress to the end goal and show what we are seeing, the audience we’re attracting, etc. Concrete marketing is still a ripe market, so it pays to play it hard.