Precast Concrete Firms Strategy

There’s no room for guesswork in Precast, so why allow it in digital marketing?

There's no room for guesswork in Precast

So why should you wonder if your digital strategy is going to work? How long can you afford to wait to define success? What does it look like to have a good idea and put it to work?

Concrete has been around for millennia, the way we sell it changes every minute.

How we do it

Clearly Define Goals

Communicating well in the beginning is the most important part of the process and is often overlooked.

This is the foundation of everything that follows.

Measure Everything

Good performance can be defined in infinite ways. Success means something different to everyone.

We measure the actions and events that lead to the defined goals.

Communicate Often

These plans are based on elements and factors that are constantly moving. New things will be discovered along the way.

Communicating holds us accountable and keeps us on track.

What We Built

We build business process automation in WordPress

Using tools teams already understand let's businesses own systems that can be adopted, adapted, and trusted.

The work usually falls into four connected areas:

landing pages

Landing Pages

Landing pages and forms that do more than collect data.

  • Immediate human notification

  • Availability-based routing

  • Escalation when someone doesn’t respond

  • Clear ownership of first response

employee intranet

Employee Pages

The website becomes part of the team.

  • Employee portals

  • SOPs and documentation

  • Role-based access

  • Internal workflows and approvals

crm

Custom Analytics Dashboard

Metrics that answer real questions.

  • Visibility into stalled work

  • Operational KPIs, not vanity metrics

  • Timelines and progress toward goals

advanced analytics

CRM Integration

Automation that mirrors reality.

  • Lead routing systems

  • CRM integrations

  • Reminders, batching, and follow-up

  • Guardrails that prevent silent failure

These systems can stand alone. They work best when connected.

Service Levels

Every business needs something different. Whether it's a supplement to an already established digital presence or a complete build or overhaul, we have a service level to accommodate the situation.

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Level I - Guided

Do you have almost everything you need but you know you're missing something? Maybe the website is  good, regular customers are regular, but there's no growth. Or Analytics is measuring good page views, unique visitors, etc, but the conversions just aren't there.

We help determine what's missing and set up metrics to track the process. Our Guided program will provide suggestions and how to implement them.

It's the extra boost a lot of companies need to get to the next level.

Level II - Fulfilled

Not sure what your digital presence is doing for you? Do you recognize the need for a targeted approach to meet goals?

We discuss those goals, provide the metrics and the measuring, and also provide strategic customization to your website, CRM, and marketing platforms. We also tie these together into a comprehensive dashboard for real-time monitoring as well as a weekly report with suggestion for development, ad spending, copyediting, and whatever else we uncover during analysis.

You make the choice of what you're most comfortable implementing at that time and we take care of it.

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Level III - Handled

You just want it handled. Maybe you don't even have a website, or the one you have was built so long ago you don't even remember what it looks like. Your sales don't come from digital sources, but you can see the importance of changing that and you want it done right.

It's not just about the monetary investment, it's the time. You don't want to take away from all the things you do to run a great company. You want to see real results in the short-term and the long-term.

Tell us what you want to happen and we get to work on making that happen.

It's the same process, but we only meet to show what we've accomplished, what we're doing, and what we will do next. Even then, if you prefer an email to a meeting, that's fine too.

Guided Strategy

$700 per month*
  • Guided process to effective strategy
  • Strategy Meeting to determine metrics
  • Custom Analytics installed and set up
  • Dashboard to view results in one place
  • Basic CRM integration
  • Monthly Check-in and Accountability meetings
  • An automated approach to growth. Great for firms just starting out or branching out.

Fulfilled Strategy

$1,750 per month*
  • All the features of Guided
  • CRM customization
  • Weekly Reports with Options for Implementation
  • When a push is all that's needed.

Handled

$5,500 per month
  • Everything in the Guided and Fulfilled
  • Access the same real-time reports, but only if you want to. Do nothing and still see results. Our team takes charge and reports on progress.
  • Weekly Meetings at Your Discretion
  • Love it or Make Room For Someone Else guarantee
  • For the established firms needing to take their Digital strategy seriously
GuidedFulfilledHandled
CRMLimitedUnlimited

*Billed Annually. Talk to an agent to discuss Monthly Billing Pricing.

excellent customer service … keeping us up to date on new ideas

Carl M

"That is actually the kind of feedback I'm looking for. Thank you."

Warehouse Automation client in response to a recommendation based on heatmapping and analytics

How we work

In a word, relentlessly

We're determined to uncover what's needed to discover goals and reach them, to learn from the audience, try new methods, measure their success, repeat until desires are met.

In a world of vague KPIs and fancy reports with expensive stock photos and cutting edge animation and video, we look at results. We want you to be excited because something is working and it brings you success.

Every client gets:

A one-on-one discussion to determine success metrics and goals

Real-time and periodic reporting on metrics

Access to humans to discuss the process and progress

Within the first meeting

You will know what we are working towards

After three weeks

You will have our solution based on what we've measured. You can decide here if you're in it for the long haul with us or if you want to go another direction.

In three months

The metrics will start to show results. We will know what is working well, what needs to be tweaked, and what can be abandoned.

One year later

We reflect on the progress and review the success. What percent of goal have we reached? Did we underestimate the growth? Do we need to push harder in some areas?

Rather than waiting a year to see results, we review the year's results together after months of seeing small changes and developments that led to success.

The only risks come from waiting

Every day, opportunities are being missed. Services and utilities are getting billed. Time is going by.

There is nothing to lose in booking this call, and you may gain insights on how to move forward.